Projects

Objective

Disseminate gastronomic routes throughout the territory

Description

The Catalan Butchers and Charcuterie Guild has published this digital website where you can take different routes related to gastronomic heritage.

Public

Traditional gastronomy

Responsible

Guild of Butchers and Charcuterie of Catalonia

Objective

- Introduce recipes with bread
- To raise awareness and value the work of bakeries and the variety of breads they make every day

Description

The campaign, which presents its second edition with a renewed focus, will commemorate the fact that this year Catalonia has been proclaimed World Region of Gastronomy, a mention that also values the work of bakeries and the variety of breads they make every day. This edition will add the collaboration of great Catalan chefs who inspire and show with their recipes how bread can be the star ingredient in culinary creations. With the support of renowned chefs such as Ada Parellada, Carles Gaig, Víctor Quintillà and Jordi Castàn, this initiative invites us to rethink the value of bread in homes and especially in the kitchen and to develop recipes for each time of the year. The project includes the publication of a quarterly digital recipe book with seasonal dishes made with bread and practical advice to get the most out of it in the kitchen. This recipe book will have a star recipe created by each of the aforementioned chefs each season.

Public

Traditional gastronomy

Responsible

Bakers' Guild of the Province of Barcelona

Objective

· Value women and all those people who are part of the transmission of knowledge of traditional Catalan cuisine
· Promote interaction between generations, creating a space for meeting and mutual learning
· Contribute to the conservation of traditional recipes that may be in danger of disappearing and the products of each territory that give life to Catalan producers and processors
· Keep the palate diverse and open to different tastes, elaborations... while maintaining the nuances of each territory
· Recover the dishes cooked on holidays (Sunday, Christmas, Festa Major...) making special the meetings with family, friends,... and making the food the protagonist and the attraction of the meeting
· Encourage the practice of traditional Catalan cuisine both professionally and domestically 

Description

A large part of the Catalan culinary heritage is in the hands of older people, mostly women, who have passed down a way of making and cooking from generation to generation. Recipes born in a specific territory and for various reasons, such as the use and conservation of surpluses of a seasonal product, the need for caloric food to face day-to-day tasks, to preserve the identity of the place or to maintain good nutrition and health. It is everyone's responsibility to take care of this living heritage and encourage it to continue among future generations. 

For these reasons, within the framework of the celebration of Catalonia as World Region of Gastronomy, the Gastrosàvies project was born, a project that aims to be an active tool to maintain our gastronomic identity and escape globalization. In the near future, those who have managed to maintain their gastronomy and their gastronomic heritage, and escape globalization and uniformity, will be the ones who will maintain success.

As Josep Pla wrote: "the more local the cuisine, the more international". That is why we want to claim that our cuisine is only found here and that it is part of our identity. The Gastrosàvies project aims to contribute to preserving Catalan cuisine for future generations.

To achieve this, activities such as: 

- Live workshops with gastronomes who share traditional recipes.
- Presentations on the importance of preserving culinary knowledge.
- Round tables with experts in gastronomy and popular culture.
- Audiovisual exhibition of the repository created.

Public

Traditional gastronomy

Responsible

Government of Catalonia

Objective

Promotion of Catalonia as a destination for astronomical tourism and achieving positioning as a world reference.

Description

During the year, a series of national and international presentations will be held in various markets, where operators, press, influencers and other prescribers will be shown the potential of Catalonia as a food and wine tourism destination. Catalan cuisine, one of the most valuable identity traits of the territory, will be highlighted, as well as its innovation, which has made us recognized worldwide. The more than 500 food and wine experiences, which help define who we are as a destination, will also be highlighted.

Responsible

Government of Catalonia

Objective

The objective is to highlight, among all citizens, the food and territorial diversity of Catalonia throughout the twelve months of the year and explore the wealth of food products and cuisines that flourish in each gastronomic landscape during the different seasons. The aim is to:
- Involve the entire Catalan territory and citizens in the celebration of the World Region of Gastronomy 2025.
- Strengthen existing proposals in the territory so that they last over time, beyond 2025.

Description

The project highlights the territorial diversity of Catalonia throughout the twelve months of the year. The initiative highlights the importance of celebrating and preserving local gastronomic traditions, adapting to seasonal changes and highlighting the diversity of native ingredients. By fusing the temporality of food and gastronomy, the project promotes food sustainability and reinforces the connection between the land, culture and the Catalan table.

During the 12 months, actions will be developed that will have as protagonists the 12 agri-food landscapes that define the Catalan territory. The actions to be developed are proposed by the local entities of each territory and by their local restaurants, protagonists of the project.

Responsible

Government of Catalonia

Objective

To train students to make healthy, sustainable and responsible food decisions from a triple perspective: economic, social and environmental. It is necessary to raise awareness not only among students but also among teaching teams and families of the importance of our agri-food sector and the impact on their lives.

Description

Creation of an educational program to raise awareness among students in Catalonia about healthy and sustainable eating, promote knowledge about the Catalan agri-food system and our culinary heritage. Within the framework of the World Region of Gastronomy, a pilot test will be implemented in 12 schools in Catalonia where Catalan cooking workshops will be taught, in collaboration with educational centers in which students from Higher Training Cycles in Cooking would be responsible for facilitating a Catalan cooking workshop with ESO students.

Responsible

Government of Catalonia

Objective

Encourage collaboration between professional organizations to promote and enhance Catalan gastronomy foods such as olive oil, milk, wine, meat, fruit, among others.

Description

Project to encourage the productive sectors of the different essential and primary products of Catalan gastronomy to develop joint projects for the promotion and valorization of these. In February, the Guide to the best extra virgin olive oils in Catalonia will be presented in Barcelona and at the end of the year, a New Oil Exhibition will be organized in Barcelona.

Responsible

Government of Catalonia

Objective

To promote Catalonia as a gastronomic destination and Catalan cuisine as an identity and differential feature of the territory.

Description

The Catalan Food program will implement international actions to promote Catalan products throughout the year and will feature show cooking, tastings, promotions at points of sale and gastronomic experiences in different strategic markets. The month of September will focus on a large part of foreign promotion activities.

Responsible

Government of Catalonia

Objective

To promote Catalonia as a leading destination for food and wine tourism.

Description

From March 17 to 21, Catalonia will receive around fifty content creators from around the world in order to give visibility, through their social networks, to the gastronomic richness of Catalonia as well as the great diversity of gastronomic experiences that derive from it. There will be a welcome dinner, a morning of presentations and several trips around the territory linked to the sections of the new Tasta el Grand Tour route.

Responsible

Government of Catalonia

Objective

Position Catalonia as a food and wine tourism destination and support the marketing of the food and wine offer.

Description

Event that aims to put Catalan entrepreneurs in the food and wine sector in contact with specialized operators and other intermediary channels. An event is expected to feature 90 operators from around the world and 100 Catalan companies and entities. The event will feature an opening party, a day of networking between operators and companies from Catalonia and 4 days of famtrips throughout Catalonia to discover the gastronomic diversity that the territory offers.

Responsible

Government of Catalonia

Objective

Reconnecting the rural and urban worlds

Description

Next year, Benvinguts a Pagès celebrates its 10th edition and coinciding with the year of the World Region of Gastronomy will be a special edition. Also taking advantage of this year, mentoring will be provided to 90 farms linked to the project with the aim of improving their competitiveness and increasing local sales.

Responsible

Government of Catalonia

Objective

Promote Catalan wine as an integral part of the culture, gastronomy and heritage of the territory.

Description

The project promotes Catalan wine and its DOs through 12 Conferences at the Palau Robert in Barcelona, aimed at professionals and focused on future challenges, pairings and wine heritage. During the Mercè Festival, the Catalonia Wine Festival will be held, where Wine is Culture, in the gardens of the Palau Robert, with spaces dedicated to each DO and cultural activities that represent their territories.

Responsible

Government of Catalonia

Objective

Obtain outstanding recognition worldwide as a gastronomic destination, for our products and the excellence of our food system.

Description

In 2025, the Delegations of Catalonia will host the exhibition Catalonia, the Cuisine of the Prodigies. 1975-2025, which shows the evolution of Catalan gastronomy in 50 years, going from invisible to global reference. Accompanied by a publication with the magazine Cuina, it highlights the role of Catalan chefs in the global gastronomic transformation.

Responsible

Government of Catalonia

Objective

Dynamically highlight the culinary and scenic richness of Catalonia as a tourist destination.

Description

A fiction series will be produced to promote Catalonia as a World Region of Gastronomy 2025, highlighting its culinary and scenic richness both locally and internationally. Production will take place during 2025 and the premiere will take place in 2026 on 3Cat, TV3 and other international channels.

Responsible

Government of Catalonia

Objective

Positioning campaign to show at home and around the world the evolution of gastronomy, highlighting the innovation that has put us on the world gastronomic map but without losing the tradition of cuisine that explains who we are as a territory.

Description

This spring, the advertising campaign for Catalonia, World Region of Gastronomy 2025, aimed at the final audience, will be released. A campaign that will have two messages, one aimed at the domestic public and the other at the international one, so that from here we can regain pride in what we have and so that we are known abroad as a destination where there is excellent produce, extraordinary cuisine and hundreds of experiences to discover.

Responsible

Government of Catalonia

Objective

Obtain outstanding recognition worldwide as a gastronomic region.

Description

Incorporation of the CRMG25 image in international and national fairs and planning to organize cooking and product presentations, pa amb tomàquet workshops, master classes on Catalan wines (options depending on audience orientation) in Catalonia spaces or show cooking areas of international fairs: Sial 2024, Barcelona Wine Week 2025, Seafood 2025, Prowein 2025, Anuga 2025, Saudi Food Show 2025.

Responsible

Government of Catalonia

Objective

Obtain outstanding recognition worldwide as a gastronomic destination, for our products and the excellence of our food system.

Description

Event created to connect local food and beverage companies with buyers in the sector and supermarkets, distributors and caterers, both in Catalonia and the rest of the state. Updating and promoting Gastroteca.cat as the reference portal for Catalan products, their producers, where to buy them, restaurants, recipes, routes, etc.

Responsible

Government of Catalonia

Objective

Create spaces for reconnection between the rural and urban worlds.

Description

In 2025, the World Region will be implemented as a media and content hub in local fairs such as Tast a les Ramblas, Gastronomic Forum Bcn, Fòrum Gastronòmic Girona, Barcelona Beer Fest, Lactium. Ad hoc experiential content such as tastings and presentations will be created in collaboration with companies.

Responsible

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Objective

Promote cultural and sustainable tourism in Catalonia, creating spaces that promote agriculture, fishing and local food and wine.

Description

Within the framework of the World Region of Gastronomy, Catalonia will incorporate new immersive spaces and infrastructures linked to food and wine, offering tourist experiences focused on local culture and sustainability. Among these, the Blue Classroom in Palamós on fishing, the agricultural center of Can Comas, the Espai Vi in Falset, the Espai Cuina i Mar in Ametlla de Mar, Fruiturisme in Aitona, the Ruta Vall del Sió and the Camí de l'Oli in Collbató stand out.

Responsible

Government of Catalonia

Objective

Give visibility to new talents in the restaurant sector in Catalonia.

Description

The awards, promoted to become benchmarks for Catalan talent in tourism and hospitality, are aimed at students from schools in the sector in Catalonia. The 5th edition, in 2025, commemorating the 700th anniversary of Sent Soví, will have medieval cuisine as its central theme. Organized by the Town Councils of Les Borges Blanques and Reus, with the sponsorship of the Hermanos Torres, the final will be held in Barcelona within the framework of CRMG25.

Responsible

Government of Catalonia

Objective

Commit to sustainable gastronomic routes that promote marketing circuits.

Description

Promote routes linked to the wine and gastronomy of Catalonia. A commitment to territorial cohesion and touring for the discovery of the landscapes with the flavor of Catalonia and to know where what we eat comes from. Possible themes of the routes: The Golden Elixir, Cheeses from the Pyrenees, The products of the Horta, Restaurants with a star, The rice of the Delta...

Responsible

Government of Catalonia

Objective

Involve the local community in the initiative

Description

It is proposed to integrate Catalan gastronomy as a cultural and identity element in the events of the Night of Museums, showing its culinary richness as part of the heritage. The project will be coordinated with ICOM and the heritage administrations: the provincial governments of Barcelona, Girona, Lleida, Tarragona and the ICUB.

Responsible

Government of Catalonia

Objective

Obtain outstanding recognition worldwide as a gastronomic destination, for our products and the excellence of our food system.

Description

The UNESCO World Conference on Cultural Policies and Sustainable Development brings together more than 3,000 participants, including ministers and government representatives from around the world. Catalonia wants to take advantage of this platform to highlight its food excellence with a parallel event within the program.

Responsible

Government of Catalonia

Objective

Organize and participate in gastronomic events of international scope in Catalonia and network among IGCAT members.

Description

The competition, promoted by IGCAT with hospitality schools from the Regions of Gastronomy, brings together finalists from European regional competitions evaluated by chefs and international experts. In 2025, Catalonia will host the event with tests in Sant Pol de Mar and a final gala in Pedralbes, hosting 10 regions.

Responsible

Government of Catalonia

Objective

Deploy new routes and infrastructures that unite the country at an enogastronomic level and specialize the offer.

Description

Lookouts around roads owned by the Generalitat de Catalunya located in different agri-food landscapes that give rise to a cultural product consisting of five inclusive eco-observatories of the agri-food landscape. Lookouts will be placed in the following destinations: Terra Alta, Priorat, Les Garrigues, Berguedà and Alt or Baix Empordà.

Responsible

Government of Catalonia

Objective

Exchange experiences between member regions of the IGCAT platform (International Institute of Gastronomy, Culture, Arts and Tourism)

Description

Meeting of regions that are, have been or are candidates to be European Regions of Gastronomy or World Regions of Gastronomy and are part of the IGCAT platform. Visits to the territory are organized in order to publicize good practices of the host region, which next year will be Catalonia.

Responsible

Government of Catalonia

Objective

Provide Catalan wine tourism companies with knowledge about the main international references in this segment.

Description

The 1st International Wine Tourism Forum, held as part of Barcelona Wine Week, was moderated by sociologist and expert in wine tourism, Lluís Tolosa, and featured 14 top international speakers to discuss 5 thematic blocks.

The first dedicated to the general overview of wine tourism in the world, with the president of Great Wine Capitals (GWC), the global network of wine cities, Juan Sáez de Buruaga, and the president of the World Wine Tourism Organization (GWTO-OMET), José Antonio Vidal. The other four blocks have been focused on reference cases. On the one hand, Bordeaux, with the success story of the Cité du Vin and the comparison between the French model and the Catalan and Spanish model, by the founder of Europvin and owner of Clos Figueras, Christopher Cannan, and the consultant in marketing and MICE wine tourism at Vinoturismo, Alicia Estrada. On the other hand, Georgia, as the cradle of the culture of the vineyard and wine. In this case, the author of the book Georgia-The Home of Wine, Dato Turashvili, the director of the School of Wine Tourism of Catalonia, Gerard Domingo, and the archaeologist director of the DO Vinífera Interpretation Center, Dani López, have shown the value of archaeology as a wine tourism resource.

During the International Wine Tourism Forum, the case of Porto was also discussed, possibly one of the best wine tourism projects in the world, especially since the inauguration of World of Wine (WOW). In particular, the general director of World of Wine, Bernardo Márquez, was one of the speakers at this table, along with the director of Wine School and postgraduate in Wine Tourism, Bebiana Monteiro, and the director of Wine Travel Week, Paula Sousa. Finally, the case of China, a country that is promoting the largest wine tourism project in the world, was discussed with the president of Wine Tourism Yantai, Li Jun, the professor of economics at the University of Puget Sound, Pierre Ly, and the professor of economics at the University of Washington, Cynthia Howson.

Responsible

Government of Catalonia

Objective

Promote tourism that generates well-being for the population and local development.

Description

Personalized mentoring to 16 Catalan food and wine tourism companies so that they can embark on the path of regenerative tourism through the creation or design of regenerative tourism experiences.

Responsible

Government of Catalonia

Objective

The search engine offers different online dictionaries in the field of food and gastronomy:
- Food additives
- Culinary and gastronomic slang
- Cheeses
- Olive oil in textures
- A la carte dishes
- Culinary procedures
- Flavors of the world
- Food safety
- Food trends
- Viticulture

Description

The search engine of the food and gastronomy portal allows access to more than 8,000 terms in the field from TERMCAT.

This search engine is mainly aimed at specialists and professionals in the world of food and gastronomy who need terminology in communicative contexts in Catalan, and at translators and linguistic mediators who work with texts in the field in publishing houses, the media, universities, etc.

Public

Education

Responsible

Government of Catalonia

Objective

Promote sustainable and gastronomic tourism in Catalonia, connecting travelers with local producers and offering an immersive experience.

Description

This year saw the launch of the new food and wine route "Taste the Grand Tour" of Catalonia, which allows you to discover Catalonia through your palate. A signage system for this route has been implemented at more than fifteen points throughout the territory, through photospots located in strategic and emblematic places. These points have dynamic QR codes with information on the food and wine experiences that can be enjoyed in the area.

Responsible

Government of Catalonia