Projects

Objective

• Give visibility to the critical gastronomic knowledge that many grandmothers and grandfathers in Catalonia have.
• Meeting point for all gastrosávias and youth groups to guarantee the transmission of knowledge and the establishment of relationships that last over time.
• Raise awareness in society about the importance of this knowledge through a communication campaign and the main event.
• Create a repository or living library that collects traditional gastronomic knowledge transmitted by gastrosavage women and men, ensuring its preservation and transmission to future generations.

Description

A series of activities will be held to value the role of women in the transmission of knowledge of gastronomic culture and Catalan cuisine. Among the activities, the following stand out.
o Live workshops with gastronomes who share traditional recipes.
o Presentations on the importance of preserving culinary knowledge.
o Round tables with experts in gastronomy and popular culture.
o Audiovisual exhibition of the repository created.

Public

Education

Responsible

Government of Catalonia

Objective

The objective is to promote Catalonia as an astronomical tourism destination and achieve positioning as a benchmark.

Description

The project will consist of a series of international presentations in various markets, where operators, press, influencers and other prescribers will be shown the potential of Catalonia as a food and wine tourism destination. It will highlight Catalan cuisine, one of the most valuable identity traits of the territory, as well as its innovation, which has made us recognized worldwide. It will also highlight the more than 500 food and wine experiences, which help define who we are as a destination.

Responsible

Government of Catalonia

Objective

The objective of the action is to promote Catalonia as a gastronomic destination and Catalan cuisine as an identity and differential feature of the territory.

Description

It is important to strengthen the positioning in the Spanish state, for this reason, presentations will be made in several cities in Spain explaining the main attractions of Catalonia as a food and wine tourism destination. The first will be in January in Madrid taking advantage of one of the most important and well-known tourist events such as FITUR. The event will promote the title of Catalonia as a world region of Gastronomy 2025 in order to begin to improve its media coverage.

Responsible

Government of Catalonia

Objective

The objective is to highlight, among all citizens, the food and territorial diversity of Catalonia throughout the twelve months of the year and explore the wealth of food products and cuisines that flourish in each gastronomic landscape during the different seasons. The aim is to:
- Involve the entire Catalan territory and citizens in the celebration of the World Region of Gastronomy 2025.
- Strengthen existing proposals in the territory so that they last over time, beyond 2025.

Description

The project highlights the territorial diversity of Catalonia throughout the twelve months of the year. The initiative highlights the importance of celebrating and preserving local gastronomic traditions, adapting to seasonal changes and highlighting the diversity of native ingredients. By fusing the temporality of food and gastronomy, the project promotes food sustainability and reinforces the connection between the land, culture and the Catalan table.

During the 12 months, actions will be developed that will have as protagonists the 12 agri-food landscapes that define the Catalan territory. The actions to be developed are proposed by the local entities of each territory and by their local restaurants, protagonists of the project.

Responsible

Government of Catalonia

Objective

To train students to make healthy, sustainable and responsible food decisions from a triple perspective: economic, social and environmental. It is necessary to raise awareness not only among students but also among teaching teams and families of the importance of our agri-food sector and the impact on their lives.

Description

Creation of an educational program to raise awareness among students in Catalonia about healthy and sustainable eating, promote knowledge about the Catalan agri-food system and our culinary heritage. Within the framework of the World Region of Gastronomy, a pilot test will be implemented in 12 schools in Catalonia where Catalan cooking workshops will be taught, in collaboration with educational centers in which students from Higher Training Cycles in Cooking would be responsible for facilitating a Catalan cooking workshop with ESO students.

Responsible

Government of Catalonia

Objective

Encourage collaboration between professional organizations to promote and enhance Catalan gastronomy foods such as olive oil, milk, wine, meat, fruit, among others.

Description

Project to encourage the productive sectors of the different essential and primary products of Catalan gastronomy to develop joint projects for the promotion and valorization of these. In February, the Guide to the best extra virgin olive oils in Catalonia will be presented in Barcelona and at the end of the year, a New Oil Exhibition will be organized in Barcelona.

Responsible

Government of Catalonia

Objective

To promote Catalonia as a gastronomic destination and Catalan cuisine as an identity and differential feature of the territory.

Description

The Catalan Food program will implement international actions to promote Catalan products throughout the year and will feature show cooking, tastings, promotions at points of sale and gastronomic experiences in different strategic markets. The month of September will focus on a large part of foreign promotion activities.

Responsible

Government of Catalonia

Objective

With the aim of promoting Catalonia as a leading destination for food and wine tourism.

Description

From March 24 to 28, Catalonia will receive around fifty content creators from around the world in order to give visibility through their social networks to the gastronomic richness of Catalonia as well as the great diversity of gastronomic experiences that derive from it. There will be a welcome dinner, a morning of presentations and several trips around the territory linked to the sections of the new Tasta el Grand Tour route that I will explain below.

Responsible

Government of Catalonia

Objective

Position Catalonia as a food and wine tourism destination and support the marketing of the food and wine offer.

Description

Event that aims to put Catalan entrepreneurs in the food and wine sector in contact with specialized operators and other intermediary channels. An event is expected to feature 90 operators from around the world and 100 Catalan companies and entities. The event will feature an opening party, a day of networking between operators and companies from Catalonia and 4 days of famtrips throughout Catalonia to discover the gastronomic diversity that the territory offers.

Responsible

Government of Catalonia

Objective

Reconnecting the rural and urban worlds

Description

Next year, Benvinguts a Pagès celebrates its 10th edition and coinciding with the year of the World Region of Gastronomy will be a special edition. Also taking advantage of this year, mentoring will be provided to 90 farms linked to the project with the aim of improving their competitiveness and increasing local sales.

Responsible

Government of Catalonia

Objective

Promote Catalan wine as an integral part of the culture, gastronomy and heritage of the territory.

Description

The project promotes Catalan wine and its DOs through 12 Conferences at the Palau Robert in Barcelona, aimed at professionals and focused on future challenges, pairings and wine heritage. During the Mercè Festival, the Catalonia Wine Festival will be held, where Wine is Culture, in the gardens of the Palau Robert, with spaces dedicated to each DO and cultural activities that represent their territories.

Responsible

Government of Catalonia

Objective

Obtain outstanding recognition worldwide as a gastronomic destination, for our products and the excellence of our food system.

Description

In 2025, the Delegations of Catalonia will host the exhibition Catalonia, the Cuisine of the Prodigies. 1975-2025, which shows the evolution of Catalan gastronomy in 50 years, going from invisible to global reference. Accompanied by a publication with the magazine Cuina, it highlights the role of Catalan chefs in the global gastronomic transformation.

Responsible

Government of Catalonia

Objective

Dynamically highlight the culinary and scenic richness of Catalonia as a tourist destination.

Description

A fiction series will be produced to promote Catalonia as a World Region of Gastronomy 2025, highlighting its culinary and scenic richness both locally and internationally. Production will take place during 2025 and the premiere will take place in 2026 on 3Cat, TV3 and other international channels.

Responsible

Government of Catalonia

Objective

Positioning campaign to show at home and around the world the evolution of gastronomy, highlighting the innovation that has put us on the world gastronomic map but without losing the tradition of cuisine that explains who we are as a territory.

Description

In the spring of 2025, the advertising campaign for Catalonia, World Region of Gastronomy, aimed at the final audience will be released. A campaign that will have two messages, one aimed at the domestic public and the other at the international one, so that from here we can regain pride in what we have and so that we are known abroad as a destination where there is excellent produce, extraordinary cuisine and hundreds of experiences to discover.

Responsible

Government of Catalonia

Objective

Obtain outstanding recognition worldwide as a gastronomic region.

Description

Incorporation of the CRMG25 image in international and national fairs and planning to organize cooking and product presentations, pa amb tomàquet workshops, master classes on Catalan wines (options depending on audience orientation) in Catalonia spaces or show cooking areas of international fairs: Sial 2024, Barcelona Wine Week 2025, Seafood 2025, Prowein 2025, Anuga 2025, Saudi Food Show 2025.

Responsible

Government of Catalonia

Objective

Obtain outstanding recognition worldwide as a gastronomic destination, for our products and the excellence of our food system.

Description

Event created to connect local food and beverage companies with buyers in the sector and supermarkets, distributors and caterers, both in Catalonia and the rest of the state. Updating and promoting Gastroteca.cat as the reference portal for Catalan products, their producers, where to buy them, restaurants, recipes, routes, etc.

Responsible

Government of Catalonia

Objective

Create spaces for reconnection between the rural and urban worlds.

Description

In 2025, the World Region will be implemented as a media and content hub in local fairs such as Tast a les Ramblas, Gastronomic Forum Bcn, Fòrum Gastronòmic Girona, Barcelona Beer Fest, Lactium. Ad hoc experiential content such as tastings and presentations will be created in collaboration with companies.

Responsible

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Objective

Promote cultural and sustainable tourism in Catalonia, creating spaces that promote agriculture, fishing and local food and wine.

Description

Within the framework of the World Region of Gastronomy, Catalonia will incorporate new immersive spaces and infrastructures linked to food and wine, offering tourist experiences focused on local culture and sustainability. Among these, the Blue Classroom in Palamós on fishing, the agricultural center of Can Comas, the Espai Vi in Falset, the Espai Cuina i Mar in Ametlla de Mar, Fruiturisme in Aitona, the Ruta Vall del Sió and the Camí de l'Oli in Collbató stand out.

Responsible

Government of Catalonia

Objective

Give visibility to new talents in the restaurant sector in Catalonia.

Description

The awards, promoted to become benchmarks for Catalan talent in tourism and hospitality, are aimed at students from schools in the sector in Catalonia. The 5th edition, in 2025, commemorating the 700th anniversary of Sent Soví, will have medieval cuisine as its central theme. Organized by the Town Councils of Les Borges Blanques and Reus, with the sponsorship of the Hermanos Torres, the final will be held in Barcelona within the framework of CRMG25.

Responsible

Government of Catalonia

Objective

Commit to sustainable gastronomic routes that promote marketing circuits.

Description

Promote routes linked to the wine and gastronomy of Catalonia. A commitment to territorial cohesion and touring for the discovery of the landscapes with the flavor of Catalonia and to know where what we eat comes from. Possible themes of the routes: The Golden Elixir, Cheeses from the Pyrenees, The products of the Horta, Restaurants with a star, The rice of the Delta...

Responsible

Government of Catalonia

Objective

Involve the local community in the initiative

Description

It is proposed to integrate Catalan gastronomy as a cultural and identity element in the events of the Night of Museums, showing its culinary richness as part of the heritage. The project will be coordinated with ICOM and the heritage administrations: the provincial governments of Barcelona, Girona, Lleida, Tarragona and the ICUB.

Responsible

Government of Catalonia

Objective

Obtain outstanding recognition worldwide as a gastronomic destination, for our products and the excellence of our food system.

Description

The UNESCO World Conference on Cultural Policies and Sustainable Development brings together more than 3,000 participants, including ministers and government representatives from around the world. Catalonia wants to take advantage of this platform to highlight its food excellence with a parallel event within the program.

Responsible

Government of Catalonia

Objective

Organize and participate in gastronomic events of international scope in Catalonia and network among IGCAT members.

Description

The competition, promoted by IGCAT with hospitality schools from the Regions of Gastronomy, brings together finalists from European regional competitions evaluated by chefs and international experts. In 2025, Catalonia will host the event with tests in Sant Pol de Mar and a final gala in Pedralbes, hosting 10 regions.

Responsible

Government of Catalonia

Objective

Deploy new routes and infrastructures that unite the country at an enogastronomic level and specialize the offer.

Description

Lookouts around roads owned by the Generalitat de Catalunya located in different agri-food landscapes that give rise to a cultural product consisting of five inclusive eco-observatories of the agri-food landscape. Lookouts will be placed in the following destinations: Terra Alta, Priorat, Les Garrigues, Berguedà and Alt or Baix Empordà.

Responsible

Government of Catalonia

Objective

Exchange experiences between member regions of the IGCAT platform (International Institute of Gastronomy, Culture, Arts and Tourism)

Description

Meeting of regions that are, have been or are candidates to be European Regions of Gastronomy or World Regions of Gastronomy and are part of the IGCAT platform. Visits to the territory are organized in order to publicize good practices of the host region, which next year will be Catalonia.

Responsible

Government of Catalonia

Objective

Organize and participate in food and wine events of international scope in Catalonia

Description

To highlight wine tourism in Catalonia through a day of debate and specific presentations on this topic within the framework of Barcelona Wine Week 2025. The program will be framed under the umbrella of Catalonia, World Region of Gastronomy 2025 and aims to be an initiative that highlights knowledge regarding this topic.

Responsible

Government of Catalonia

Objective

Promote sustainable and gastronomic tourism in Catalonia, connecting travelers with local producers and offering an immersive experience.

Description

In 2025, the new food and wine route "Taste the Grand Tour" of Catalonia will be launched, allowing visitors to discover Catalonia through their palate. A signage system for this route will be implemented at more than fifteen points throughout the territory, through photospots located in strategic and emblematic places. These points will have dynamic QR codes with information on the food and wine experiences that can be enjoyed in the area.

Responsible

Government of Catalonia